Seeking to initiate a donation campaign for your Shorewood charity … but unsure where to start? Has the team member who directed the earlier outreach retired or exited? Or, you’re just short on help and long on tasks to be done?
You want a turnkey mailing service that comprehends how direct mail for charities operates. In other words, you need Bresser’s Information Services, a mail service provider (MSP) that does the charity fund-raising can be uncertain, and ripe for pitfalls. How do non-profit postage rates work? Which types of operations qualify? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at considerably reduced non-profit postage rates.
You can realize serious savings on postage … as long as you obey the rules. Bresser’s Information Services understands them thoroughly, and is prepared to assist.
Remember, nothing that has to be sent via First Class Mail® qualifies for non-profit rates. The rules are well defined. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can be eligible for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Put differently, don’t try to ride the non-profit status of another Shorewood organization. It won’t work. Authorized organizations are barred from sharing their mailing privilege. Get your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show proof that your organization is a legal non-profit. Fill out the form entirely. Doing so can be the difference in a decision returning in days, versus weeks.
Is your Shorewood organization eligible? Very likely, as long as your due diligence is complete. The classifications of organizations eligible for Nonprofit USPS Marketing Mail® costs are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get down to business. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” however. We don’t stop at readying your mail for the largest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to donate to specific causes. Clean up your list, deleting vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising pieces. We know the regulations, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to begin your next Shorewood fund-raising effort. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.