Looking to fire up a fund-raising effort for your River Hills charity … but unsure where to start? Perhaps the team member who supervised the prior outreach retired or exited? Or, you’re just low on workers and long on work?
You need a turnkey mailing service that comprehends how direct mail for charities works. Put differently, you need Bresser’s Information Services, a mail service provider (MSP) that does the charity fund-raising can be ambiguous, and ripe for pitfalls. How do non-profit postage rates function? Which types of organizations are eligible? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be sent as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at considerably reduced non-profit postage rates.
You can glean sizable savings on postage … as long as you adhere to the rules. Bresser’s Information Services understands them thoroughly, and is ready to assist.
Remember, nothing that has to be sent via First Class Mail® qualifies for non-profit rates. The rules are strict. Unbendable. Don’t even try.
So, what can you mail at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can be eligible for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Put differently, don’t try to ride the non-profit status of another River Hills organization. It won’t fly. Authorized organizations are barred from sharing their mailing privilege. Apply for your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show proof that your organization is a legal non-profit. Fill out the form completely. Doing so can make the difference in a decision returning in days, versus weeks.
Is your River Hills organization eligible? Probably, as long as your due diligence is complete. The categories of organizations approved for Nonprofit USPS Marketing Mail® prices are many: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get down to business. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” though. We don’t stop at readying your mail for the greatest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to give to specific causes. Clean up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have relocated.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising materials. We know the rules, the rates, and how to land your fund-raising outreach in the right hands.
Contact us to begin your next River Hills fund-raising effort. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.