Looking to initiate a fund-raising campaign for your Cudahy charity … but unsure where to begin? Perhaps the team member who ran the last outreach retired or left? Or, you’re just short on employees and long on work?
You need a turnkey mailing service that grasps how direct mail for non-profits operates. Simply put, you need Bresser’s Information Services, a mail service provider (MSP) that does the logistical limbo) for your Cudahy direct mail fund-raising.
Using direct mail for {non-profit fund-raising can be mysterious, and ripe for mistakes. How do non-profit postage rates function? Which types of organizations qualify? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at considerably reduced non-profit postage rates.
You can glean sizable savings on postage … as long as you adhere to the rules. Bresser’s Information Services understands them thoroughly, and is prepared to assist.
Remember, nothing that has to be sent via First Class Mail® is eligible for non-profit rates. The rules are clearly laid out. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can qualify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Stated otherwise, don’t try to jump onto the non-profit status of another Cudahy organization. It won’t end well. Authorized organizations are prohibited from sharing their mailing privilege. Obtain your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show proof that your organization is a legal non-profit. Fill out the form entirely. Doing so can be the difference in a decision returning in days, versus weeks.
Is your Cudahy organization eligible? Probably, as long as your due diligence is complete. The categories of organizations approved for Nonprofit USPS Marketing Mail® costs are many: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get to work. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” however. We don’t stop at readying your mail for the greatest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to support specific causes. Clean up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of donation campaign materials. We understand the regulations, the rates, and how to land your fund-raising outreach in the right hands.
Contact us to initiate your next Cudahy fund-raising campaign. We’re a mail house, for sure – one dedicated to keeping your non-profit house strong, vibrant, and doing good work in the community.