Seeking to initiate a donation campaign for your Greenacres non-profit organization … but unclear where to start? Has the team member who directed the prior outreach retired or exited? Or, you’re just low on staff and long on tasks to be done?
You need a turnkey mailing service that grasps how direct mail for non-profits functions. In other words, you need Bresser’s Information Services, a mail service provider (MSP) that does the logistical limbo) for your Greenacres direct mail fund-raising.
Using direct mail for {non-profit fund-raising can be mysterious, and ripe for mistakes. How do non-profit postage rates operate? Which types of operations are eligible? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at significantly reduced non-profit postage rates.
You can glean tremendous savings on postage … as long as you adhere to the rules. Bresser’s Information Services knows them intimately, and is prepared to assist.
Remember, nothing that has to be sent via First Class Mail® qualifies for non-profit rates. The rules are well defined. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can classify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Put differently, don’t try to piggyback on the non-profit status of another Greenacres organization. It won’t end well. Authorized organizations are prohibited from sharing their mailing privilege. Obtain your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show evidence that your organization is a legal non-profit. Fill out the form entirely. Doing so can make the difference in a decision returning in days, versus weeks.
Is your Greenacres organization eligible? Probably, as long as your due diligence is complete. The categories of organizations eligible for Nonprofit USPS Marketing Mail® rates are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get down to business. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” though. We don’t stop at preparing your mail for the greatest postage savings, and delivering it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to donate to certain causes. Clean up your list, deleting vacant and duplicate addresses. Find new addresses for recipients who have relocated.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising pieces. We understand the rules, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to initiate your next Greenacres fund-raising campaign. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.