Marketing Becomes More Effective When You Know Who You Are Marketing To
Bresser's Data Append service offers businesses an efficient and automated way to enhance their existing consumer or business data. By appending critical demographic and business insights, you can unlock opportunities for customization, segmentation, and improved targeting—all within minutes.
Is Data Append Right for You?
Answer the following questions to determine if Data Append is the right solution for your business:
- Would you like to develop a more detailed understanding of your existing customers?
- Do you need to fill in missing information in your customer file?
- Are you looking to segment your database to send more relevant offers to individual households?
- Would you benefit from reduced marketing costs while increasing overall efficiency?
If you answered “Yes” to any of these, Bresser's Data Append service is the answer to optimizing your marketing efforts.
How Does Data Append Work?
Enhancing your marketing database with Bresser's is quick and easy:
- Choose Your Data Type: Select the type of data to append, whether consumer or business.
- Send Us Your File: Provide your existing customer, donor, or prospect list for processing.
- Select Data Elements: Decide which demographic, business attributes or contact information you’d like to add to your file.
Once your file is uploaded, our advanced matching process ensures accuracy. We begin by matching data at the individual level and then extend the match to the household level to maximize coverage. You only pay for the records that match, ensuring cost efficiency.
Benefits of Data Append
Unlock Detailed Customer Insights
By appending demographic and business data, you gain a comprehensive view of your customers. This allows for better segmentation and personalization, which translates to higher engagement and conversion rates.
Improve Campaign Relevance
Sending relevant offers to your audience increases the likelihood of a positive response. With enriched data, your campaigns can be tailored to the unique needs and interests of your customers.
Increase Marketing Efficiency
With more accurate and complete data, you can reduce wasted marketing spend and improve the overall effectiveness of your campaigns. Reach the right people, with the right message, at the right time.
Simplified Process
Bresser's streamlined Data Append process ensures fast, accurate results. Our detailed matching system guarantees that your file is enhanced with precision and care.
Frequently Asked Questions
How long does the process take?
Data appends are typically completed within 48 hours, allowing for quick enhancement opportunities.
What types of data can be appended?
Choose from a wide range of demographic and business attributes to match your marketing goals. Below is a list of common data elements that can be appended:
| Data Category | Examples of Data Elements |
|---|---|
| Demographic Data | Age, Gender, Marital Status, Income, Education Level, Homeownership Status |
| Geographic Data | Address, City, State, ZIP Code, Census Tract |
| Lifestyle Data | Hobbies, Interests, Purchase Behavior, Travel Preferences |
| Business Data | Industry, Company Size, Job Title, Years in Business, Annual Revenue |
| Contact Data | Phone Numbers, Email Addresses, Social Media Profiles |
Connect the Dots Across All Your Outreach Channels
Appending new data to your list is only the beginning. At Bresser’s, we help you activate that data across multiple channels to boost engagement and improve results.
Once your list is enhanced with fresh emails, phone numbers, or demographic attributes, you can leverage it to fuel smarter campaigns—from print and mail fulfillment to SMS & MMS text messaging, and even targeted Informed Delivery campaigns through USPS.
Want to expand your audience? We also offer consumer list building services that let you reach new households matching your donor, member, or customer profiles.
Whether you're sending a postcard, launching a donor appeal, or pushing an event reminder, our data, mailing, and digital tools work together to make your outreach seamless—and more effective than ever.