Prepared to start up a donation campaign for your Whitefish Bay non-profit … but unsure where to start? Perhaps the professional who ran the prior outreach retired or left? Or, you’re just short on help and long on work?
You need a turnkey mailing service that grasps how direct mail for non-profits operates. Put differently, you need Bresser’s Information Services, a mail service provider (MSP) that does the logistical limbo) for your Whitefish Bay direct mail fund-raising.
Using direct mail for {non-profit fund-raising can be daunting, and ripe for pitfalls. How do non-profit postage rates function? Which types of operations qualify? Can any materials be mailed, or only certain types?
First, a definition. Non-profit mail is printed material eligible to be sent as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at substantially reduced non-profit postage rates.
You can realize tremendous savings on postage … as long as you adhere to the rules. Bresser’s Information Services knows them intimately, and is prepared to assist.
Remember, nothing that requires sending via First Class Mail® qualifies for non-profit rates. The rules are well defined. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can qualify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Stated otherwise, don’t try to ride the non-profit status of another Whitefish Bay organization. It won’t work. Authorized organizations are barred from sharing their mailing privilege. Apply for your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be prepared to show proof that your organization is a legal non-profit. Fill out the form entirely. Doing so can make the difference in a decision returning in days, versus weeks.
Is your Whitefish Bay organization eligible? Probably, as long as your due diligence is complete. The classifications of organizations eligible for Nonprofit USPS Marketing Mail® prices are many: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get down to business. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” though. We don’t stop at readying your mail for the greatest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to support certain causes. Clean up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising mailers. We understand the rules, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to initiate your next Whitefish Bay fund-raising effort. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.