Direct mail marketing is a persuasive means to reach possible Granville customers … if only those postal regulations weren’t so confusing, right?
Here’s the remedy: Partner with an experienced Mailer Service Provider, one that grasps how to traverse the seemingly convoluted rules the U.S. Postal Service operates under. Wouldn’t it be awesome if the mailing service provider saved you money, too?
Bresser’s Information Services can … and will. As a Certified Mail Service Provider (CMSP), we’re permitted to use the USPS Mail Anywhere program to give you the most cost-efficient direct mail marketing service, by delivering submitting your mail directly into the DSCF nearest its Granville destination.
The result? Your direct mail campaigns contact Granville or any customer faster and at less cost.
If mailing into the Midwest from outside the region – targeting Granville, Chicago, Indianapolis, Detroit, Cleveland, Pittsburgh or any Midwestern state – Bresser’s saves customers an average $27 per 1,000 pieces mailed in postage. Delivery times are typically 7 to 10 days faster, too!
Entering mail at the correct Business Mail Entry Unit (BMEU) eliminates the post office’s need to truck your mail across the country. Otherwise, pallets might be docked at two or three plants before it reaches the DSCF where your mail is to be processed.
Let’s say you’re sending 100,000 6” x 11” Standard presort postcards from a Los Angeles locale into the metro Detroit or Granville market. Assuming the majority of your mail qualifies at 5-digit automation, and you enter your mail at your local BMEU in L.A., you would receive entry 5-digit automation rates of $.277 per piece, with a 12- to 21-day delivery window.
We mail that same piece from our Detroit location, with mail entered at the corresponding Detroit and Pontiac Metroplex BMEUs, and your postage would be $.25 per piece, with a typical delivery window of two to seven days. Your Granville company would realize postage savings of $2,700, with a much tighter delivery schedule. What’s not to like?
Bresser’s is based in Detroit, with 50 percent of the United States population within one shipping zone from our plant. After addressing your mail pieces, we’d enter your mail at the appropriate USPS DSCF plants (oftentimes multiple plants on larger mail campaigns) in a truck and deliver them at the processing center nearest to your destination addresses. Cha-ching! You just saved a bundle.
We ship mail to its nearest Midwest destination city to get the heftiest discounts for customers. Significant savings are possible.
With Bresser’s access to the USPS Mail Anywhere program, we can enter mail using your or our postal permit into any regional processing plant. If you target direct mail campaigns to different regions in the United States, we’ll get it there fast and efficiently. You don’t need to use different mailing service providers just to reach diverse geographic areas.
Joining with your Granville marketing team, we’ll create direct mail campaigns that win. We use a number of printers in the Detroit area, so plan on competitive production costs, too.
Ready to roll with your USPS marketing mail? Contact us to get started on a direct mailer that will reach every door you want, and possibly at a noticeable savings. As for the postal regulations … we’ll worry about coloring within the lines.