Hoping to initiate a donation campaign for your Bayside charity … but uncertain where to start? Maybe the person who ran the earlier outreach retired or left? Or, you’re just short on workers and long on work?
You want a turnkey mailing service that comprehends how direct mail for charities functions. Simply put, you need Bresser’s Information Services, a mail service provider (MSP) that does the charity fund-raising can be ambiguous, and ripe for slip-ups. How do non-profit postage rates function? Which types of organizations are eligible? Can any materials be mailed, or only certain types?
First, a definition. Non-profit mail is printed material eligible to be sent as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at considerably reduced non-profit postage rates.
You can reap serious savings on postage … as long as you adhere to the rules. Bresser’s Information Services knows them thoroughly, and is prepared to help.
Remember, nothing that requires sending via First Class Mail® qualifies for non-profit rates. The rules are strict. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can classify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Stated otherwise, don’t try to piggyback on the non-profit status of another Bayside organization. It won’t fly. Authorized organizations are prohibited from sharing their mailing privilege. Get your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be prepared to show documentation that your organization is a legal non-profit. Fill out the form completely. Doing so can be the difference in a decision returning in days, versus weeks.
Is your Bayside organization eligible? Very likely, as long as your due diligence is complete. The categories of organizations approved for Nonprofit USPS Marketing Mail® rates are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get down to business. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” though. We don’t stop at preparing your mail for the greatest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to give to certain causes. Clean up your list, deleting vacant and duplicate addresses. Find new addresses for recipients who have relocated.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of donation campaign mailers. We understand the regulations, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to initiate your next Bayside fund-raising campaign. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.